hellwoman
02-01-2007, 09:12 PM
Mavericks Surf Contest to be carbon neutral for 2nd year
Mavericks Surf Contest
Presented by Ask.com
CLIF BAR AND MSV PARTNER FOR SECOND YEAR TO MAKE THE 2007 MAVERICKS SURF CONTEST® PRESENTED BY ASK.COM® “CLIMATE NEUTRAL”
Surfersvillage Global Surf News, 30 January, 2007 : - - HALF MOON BAY, Calif., – In an ongoing effort to protect and preserve Half Moon Bay, the Mavericks surf break and its surrounding environment, Mavericks Surf Ventures (MSV) announced today that Clif Bar & Co., the nationally recognized eco-friendly food maker, will return as a partner for The 2007 Mavericks Surf Contest® presented by Ask.com®.
In addition to the purchase of wind energy credits to offset CO2 emissions produced by the event, the partnership creates additional initiatives that will continue to minimize the impact of the Contest, including “Cool Tags,” the formation of a Green Team and the set-up of special Eco Stations. The use of alternative energies and sustainable materials in addition to the establishment of alternate viewing options for the Contest will also support lessening the environmental impact.
“Clif Bar is proud of the ongoing partnership with Mavericks and the mutual commitment we have to minimize the environmental impact of this legendary event,” said Field Marketing Manager for Clif Bar Peter Berridge. “These waves are larger than life, much like global warming and other environmental issues we all face. To be humbled by Mother Nature is an important step towards learning to work in harmony – that’s exactly what these big-wave surfers are doing.”
Renewable Energy Credits and Cool Tags
With Clif Bar’s assistance, MSV is again proud to continue its groundbreaking commitment to “climate neutrality.” As in 2006, Clif Bar will fund the purchase of enough renewable energy credits from NativeEnergy, a renewable energy firm, to offset the 86.6 tons of CO2 it’s estimated Mavericks’ competitors and event staff will generate through air travel, ground transport, hotels, watercraft and aircraft used during the event. In addition, event attendees will again have the opportunity to purchase “Cool Tags” for $2 each.
One Cool Tag provides enough energy credits to offset the amount of CO2 the average car emits in a 300 mile trip. For each Cool Tag sold, Clif Bar will invest $2 in NativeEnergy’s Wind Builderssm program, helping the Rosebud Sioux Tribe to construct the Rosebud St. Francis Wind Farm in South Dakota.
Green Team and Eco Stations
MSV continues to pay special attention to preserving the fragile environment around Pillar Point by introducing to this year’s Contest a Green Team, a group of volunteers dedicated to the successful communication and activation of onsite environmental activities. Eco Stations with recycling and composting containers, in addition to standard garbage cans, will be placed throughout the venue, along with signage directing spectators to avoid environmentally sensitive areas. The Green Team, in cooperation with Contest staff and Clif Bar, will encourage spectators to adhere to these guidelines.
Alternative Energies and Supplies
In the quest to cut down CO2 usage even further, MSV will power the 2007 Contest with an onsite generator that utilizes bio-diesel fuel and will provide solar-powered showers for the 24 competitors. With help from Clif Bar, MSV has also encouraged vendors to use recycled paper, cornstarch utensils and other eco friendly materials.
Alternate Viewing Options
To give fans the option of not having to travel to Half Moon Bay on Contest Day, MSV is bringing the wave to the fans through a free live webcast on CBS Sportsline.com. Additionally, MSV has entered into a unique partnership with AT&T Park in San Francisco, Calif. where fans can watch all of the riveting action live on 15, 37” flat screen plasma televisions located in the Park’s exclusive Field Club Lounge.
“Mavericks Surf Ventures is proud to be the steward of this world class event, but also recognizes the importance of taking a leadership position in protecting the sensitive site that is the venue for the Mavericks break and the Contest,” said Mavericks Managing Partner Keir J. Beadling.
For the latest information on The 2007 Mavericks Surf Contest® log on to Ask.com, the Official go to source for all things Mavericks and search for “Mavericks Surf Contest,” or visit maverickssurf.com.
About Mavericks Surf Ventures
Mavericks Surf Ventures, LLC is a partnership between legendary surfer and board-shaper Jeff Clark and San Francisco-based sports management and marketing firm Evolve Sports, LLC. Mavericks Surf Ventures produces The Mavericks Surf Contest® and offers apparel and a soon-to-be-launched signature wetsuit under the Mavericks™ brand. Coined as "the wave beyond," Mavericks™ inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits.
On a date to be determined on 24-hours notice during the winter season of 2007, 24 invited surfers will challenge themselves and the extremes of Mother Nature to compete for the esteemed title of The Mavericks Surf Contest®. Official sponsors of The 2007 Mavericks Surf Contest® presented by Ask.com® also include Clif Bar & Co., Surfer Magazine, Hotline Wetsuits, REACTOR Watches, Hard Rock International, Capture Technologies and Pinger, Inc.
www.maverickssurf.com
Mavericks Surf Contest
Presented by Ask.com
CLIF BAR AND MSV PARTNER FOR SECOND YEAR TO MAKE THE 2007 MAVERICKS SURF CONTEST® PRESENTED BY ASK.COM® “CLIMATE NEUTRAL”
Surfersvillage Global Surf News, 30 January, 2007 : - - HALF MOON BAY, Calif., – In an ongoing effort to protect and preserve Half Moon Bay, the Mavericks surf break and its surrounding environment, Mavericks Surf Ventures (MSV) announced today that Clif Bar & Co., the nationally recognized eco-friendly food maker, will return as a partner for The 2007 Mavericks Surf Contest® presented by Ask.com®.
In addition to the purchase of wind energy credits to offset CO2 emissions produced by the event, the partnership creates additional initiatives that will continue to minimize the impact of the Contest, including “Cool Tags,” the formation of a Green Team and the set-up of special Eco Stations. The use of alternative energies and sustainable materials in addition to the establishment of alternate viewing options for the Contest will also support lessening the environmental impact.
“Clif Bar is proud of the ongoing partnership with Mavericks and the mutual commitment we have to minimize the environmental impact of this legendary event,” said Field Marketing Manager for Clif Bar Peter Berridge. “These waves are larger than life, much like global warming and other environmental issues we all face. To be humbled by Mother Nature is an important step towards learning to work in harmony – that’s exactly what these big-wave surfers are doing.”
Renewable Energy Credits and Cool Tags
With Clif Bar’s assistance, MSV is again proud to continue its groundbreaking commitment to “climate neutrality.” As in 2006, Clif Bar will fund the purchase of enough renewable energy credits from NativeEnergy, a renewable energy firm, to offset the 86.6 tons of CO2 it’s estimated Mavericks’ competitors and event staff will generate through air travel, ground transport, hotels, watercraft and aircraft used during the event. In addition, event attendees will again have the opportunity to purchase “Cool Tags” for $2 each.
One Cool Tag provides enough energy credits to offset the amount of CO2 the average car emits in a 300 mile trip. For each Cool Tag sold, Clif Bar will invest $2 in NativeEnergy’s Wind Builderssm program, helping the Rosebud Sioux Tribe to construct the Rosebud St. Francis Wind Farm in South Dakota.
Green Team and Eco Stations
MSV continues to pay special attention to preserving the fragile environment around Pillar Point by introducing to this year’s Contest a Green Team, a group of volunteers dedicated to the successful communication and activation of onsite environmental activities. Eco Stations with recycling and composting containers, in addition to standard garbage cans, will be placed throughout the venue, along with signage directing spectators to avoid environmentally sensitive areas. The Green Team, in cooperation with Contest staff and Clif Bar, will encourage spectators to adhere to these guidelines.
Alternative Energies and Supplies
In the quest to cut down CO2 usage even further, MSV will power the 2007 Contest with an onsite generator that utilizes bio-diesel fuel and will provide solar-powered showers for the 24 competitors. With help from Clif Bar, MSV has also encouraged vendors to use recycled paper, cornstarch utensils and other eco friendly materials.
Alternate Viewing Options
To give fans the option of not having to travel to Half Moon Bay on Contest Day, MSV is bringing the wave to the fans through a free live webcast on CBS Sportsline.com. Additionally, MSV has entered into a unique partnership with AT&T Park in San Francisco, Calif. where fans can watch all of the riveting action live on 15, 37” flat screen plasma televisions located in the Park’s exclusive Field Club Lounge.
“Mavericks Surf Ventures is proud to be the steward of this world class event, but also recognizes the importance of taking a leadership position in protecting the sensitive site that is the venue for the Mavericks break and the Contest,” said Mavericks Managing Partner Keir J. Beadling.
For the latest information on The 2007 Mavericks Surf Contest® log on to Ask.com, the Official go to source for all things Mavericks and search for “Mavericks Surf Contest,” or visit maverickssurf.com.
About Mavericks Surf Ventures
Mavericks Surf Ventures, LLC is a partnership between legendary surfer and board-shaper Jeff Clark and San Francisco-based sports management and marketing firm Evolve Sports, LLC. Mavericks Surf Ventures produces The Mavericks Surf Contest® and offers apparel and a soon-to-be-launched signature wetsuit under the Mavericks™ brand. Coined as "the wave beyond," Mavericks™ inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits.
On a date to be determined on 24-hours notice during the winter season of 2007, 24 invited surfers will challenge themselves and the extremes of Mother Nature to compete for the esteemed title of The Mavericks Surf Contest®. Official sponsors of The 2007 Mavericks Surf Contest® presented by Ask.com® also include Clif Bar & Co., Surfer Magazine, Hotline Wetsuits, REACTOR Watches, Hard Rock International, Capture Technologies and Pinger, Inc.
www.maverickssurf.com