hellwoman
08-07-2008, 07:28 PM
<TABLE cellSpacing=0 cellPadding=5 width="100%" border=0><TBODY><TR><TD style="BACKGROUND-COLOR: #003366" width="100%" bgColor=#003366 height=60><TABLE cellSpacing=0 cellPadding=5 width="100%" border=0><TBODY><TR><TD style="FONT-SIZE: 18pt; COLOR: #ffffff; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif">SACRED CRAFT</TD><TD style="FONT-SIZE: 10pt; COLOR: #ffffff; FONT-FAMILY: Verdana,Geneva,Arial,Helvetica,sans-serif" align=right>Press Release</TD></TR></TBODY></TABLE></TD></TR><TR><TD style="BACKGROUND-COLOR: #0066cc" bgColor=#0066cc height=6></TD><TR><TD style="BACKGROUND-COLOR: #ffffff" width="100%" bgColor=#ffffff><TABLE id=content_LETTER.BLOCK3 style="MARGIN-BOTTOM: 6px" cellSpacing=0 cellPadding=5 width="100%" border=0><TBODY><TR><TD style="FONT-SIZE: 10pt; COLOR: #003366; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" styleclass="style_MainText">SACRED CRAFT Announces
http://origin.ih.constantcontact.com/fs082/1101672588338/img/8.jpg?a=1102199812529 (http://rs6.net/tn.jsp?e=001TpPqHZZyFdhvhs9fQlj7QJiCe27e4w18qdJSDA 2Wqw_MPTOWcjYpbj8mdPCEMrmYWcFue7DPfR_D4U-nbS1WkmQuTXgZCjgfXvotcJhwp5IcFrTClE0FNQ==)2008 SACRED CRAFT CONSUMER SURFBOARD EXPO SOLD OUT!
Largest collection of shapers, manufacturers and surfboards ever assembled under one roof
Encinitas, Ca., August 7, 2008 -- Producers of the SACRED CRAFT Consumer Surfboard Expo have announced a sell out. A record number of exhibitors will celebrate the surfboard as a cultural icon. Upwards of 90 exhibitors will pack 150 booths at the Wyland Exhibit Hall on the Del Mar Fairgrounds on October 11 & 12 2008 to honor the craft of shaping, and the craft that makes us who we are.
"Last years expo was so packed we had to get a bigger hall, and the surfboard industry responded," said SACRED CRAFT producer Scott Bass. "This year SACRED CRAFT is going to be even bigger. We've got seminars, live shaping, hundreds of surfboards, raffles, pro surfers, and most importantly the industry's top shapers right here for surfers to speak with. It's the world's largest surfboard shop."
http://origin.ih.constantcontact.com/fs082/1101672588338/img/4.jpg?a=1102199812529Surfers and consumers will witness the one of a kind "Tribute to the Masters Shape-off" honoring Bill Caster presented by Ice-Nine Foam Works (http://rs6.net/tn.jsp?e=001TpPqHZZyFdgzZzpsCpoLlx7GcsfbBIOv6w-MhBpghzWegR2yJnUAl2DNNHsPz0CiLBhXo0OoGEeLgT6AYWCem a_xfomMHkmOx_NtGcjdaI8NlWQptl8u3bW4AJF5HcD2). Six shapers have been chosen to replicate a classic CASTER surfboard design with the winner receiving $1000 and a full page ad in SURFING magazine.
The six shapers for 2008 are: from Santa Cruz Ward Coffey; from Los Angles Matt Calvani; from Orange County Timmy Patterson; from San Diego Ned McMahon and Chris Christenson; and from Florida, last years "Tribute to the Masters Shape-off" champion, Ricky Carroll. The finished blanks will be judged by friends of Bill Caster including Hank Warner, Bird Huffman, Peter St. Pierre, Chris Ahrens & Ernie Higgins. The finished blanks will be glassed and auctioned off to help off-set the CASTER family legal costs in protecting the CASTER logo.
In addition to the "Tribute to the Masters Shape-off", surfers and consumers will also witness pro surfers Rob Machado, Joel Tudor, Brad Gerlach and Pat O'Connell enter the foam fray as they all create shaped surfboards of their own to be auctioned off for the charity of their choice. Benefiting the pro surfers board auction will be The Rob Machado Foundation (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjKbK37zpkju8s0Fsy7Y8X2sWW3Fo 1pgnLY_LRhnyniQipZHE40_i9jQDiSTGUtoN5BOIVELgCkH4aU c5Tj0n8HzVp58Khs2KlVF2eDKE2rqw==), SurfAid International (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjejX54wOvcZcRgDVpzb5mopkwSsp iwDXpwRjyd-6VItD_iMmDV936TGNJ2F1hKrp9bUd7yYi7vf6o5VKIrrKK3kVZ UGEU0bcYm4XFexNtC7I4Z-rFNeC7f), and The Surfrider Foundation (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjk1VGX2OxTi8xQe9De1qpJmzd97Z n67HvUHkGXPUMYTplbCzK6p3aqUZDEXFuL7aYfjKuYVUmp5_Cp hhwj-JYaiWqF3h4uGmcjSS5ZiSg1rw==).
Two custom-made shaping bays are presented by Akeena Solar and WetGlass EVF and being produced by CNC Dynamics. The shaping bays have glass all the way around so surfers and consumers at the expo will be able to see all the nuances of the shaping experience. Dave Daum of Kings Paddle Sports will give an "in bay" shaping seminar for all to see and hear. Daum will be mic'd up and be taking questions from inquiring surfers and consumers regarding shaping technique, tricks, and insights--anything you want to know about the craft of shaping surfboards.http://origin.ih.constantcontact.com/fs082/1101672588338/img/10.jpg?a=1102199812529
Also on tap for 2008, SACRED CRAFT presents the "Craftsman Expression Session for Charity" presented by HANSENS BOARDROOM. Select surfboard manufacturers are creating exquisite, unique, out-of-the-box surfboards that will be on display at SACRED CRAFT for all to see and to bid on. All of the "Craftsman Expression Session for Charity" surfboards will be available for bid via silent auction at SACRED CRAFT, and will also be on display/silent auction for one month at HANSENS BOARDROOM. The winning surfboard designer will receive a $1000 gift certificate to HANSEN SURFBOARDS as well as a "DESIGN FORUM" feature in SURFER magazine. "Craftsman Expression Session for Charity" participants include Matt Biolos, Craig Hollingsworth, Dave Daum, Danny Hess and Stu Kenson.
Seminars hosted by Sam George and brought to you by BUBBLEGUM Surf Wax this year include David Rensin, author of the new Miki Dora biography "All For a Few Perfect Waves: The Audacious Life and Legend of Rebel Surfer Miki Dora", Harold Walker and Jon Stillman from Ice-Nine Foam Works, Dirk Hosmer from Akeena Solar, Artist Drew Brophy - Board Art w/ Paint Pens, "Legends Talk Story", plus others TBA.
FREE SURFBOARDS RAFFLED OFF: First two hundred surfers through the door on Saturday and Sunday entered in a special EARLY BIRD raffle for BRAND NEW Encinitas surfboard. Great odds! Everyone one who shows up no matter what time entered to win BRAND NEW surfboard.
NEW THIS YEAR: Wetsuit manufacturers Matuse, Pataqonia and Rip Curl on hand to show you their 2009 line of wetsuits for the upcoming cold water season!
WHO: Surfers, consumers, lovers of surfboards
WHAT: singles, twins, tris, quads, five-fins; short, long, mid, standup, wood, fiberglass, foam, cardboard, hollow, solid, alaia, 1000s of surfboards, industries top shapers, live shaping, seminars, raffles, free stuff, great deals, art work, wetsuit plus tons more killer surfboard related stuff.
WHEN: October 11 & 12 2008 Sat. 10-6pm; Sun. 10-4pm
WHERE: Del Mar Fairgrounds Wyland Exhibit Hall
COST: $5 at the door; U16 free
WHY: Because surfboards are more than a commodity and making surfboards is more than a process-- they are both PASSIONs, and they are both SACRED CRAFTs!
EXHIBITORS: FOR A COMPLETE LIST CLICK HERE NOW! (http://rs6.net/tn.jsp?e=001TpPqHZZyFdh0qHz3DOY4uAg_QzU9p-QWyvvFBKkwMGgSbQMQKLIQAR1Ny5Q5i9V__J3YDoCKkf6Kd3FO 5OYRV0-FQwW1nKnIohWbAl6oNI3N1VRB7cAA8PbIhbZ8Mh4-imfQXEG2Gig=)
</TD></TR></TBODY></TABLE></TD></TR><TR><TD style="BACKGROUND-COLOR: #ffffff" width="100%" bgColor=#ffffff><TABLE id=content_LETTER.BLOCK5 style="MARGIN-BOTTOM: 6px" cellSpacing=0 cellPadding=5 width="100%" border=0><TBODY><TR><TD style="FONT-SIZE: 10pt; COLOR: #003366; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" styleclass="style_MainText">About SACRED CRAFT
IN THE BEGINNING...
...it was all about the surfboard. The only thing that mattered. From ancient Polynesia to the ASP World Championship Tour; from Waikiki to Maverick's; from The Endless Summer to Surfline; as the eras passed what we've worn or said or listened to or traveled to or read or watched are just sidebars on surfing's timeline. Because the history of our sport is the history of the surfboard. Nothing has defined the surfing experience more than that on which we ride the waves. Nothing defines the surfer more than his (or her) surfboard. So much more than a tool, the surfboard has become a philosophical icon, a sacred craft, a culturally pervasive symbol of freedom, adventure and enduring youth.
This is why the surfboard builder was once the primary arbiter of surfing culture, from those early Hawaiian kahunas to the first wave of board manufacturers in the early 1960s. Think back: Hobie, Hansen, Bing, Weber, Noll. These labels-the surfboards they produced and the way this product was marketed-shaped surf culture, both literally and figuratively. It was all about the ride-what you wore came second.
Yet as the decade passed, the emphasis shifted away from the surfboard. The surf magazines became the main cultural hub, establishing ethical and aesthetic boundaries and ultimately marginalizing the role of the surfboard in their increasingly narrow portrayal of the sport. According to the surf mags throughout much of the 1980s and '90s there was only one way to surf: a mono-board culture.
At the same time the burgeoning surf wear industry began to eclipse all other commercial elements of the sport. Riding a swell of endorsement-based marketing, these soft-good companies became our cultural leaders, creating the imagery and feeding it to a media who, in turn, fed this pre-digested vision back to us: a mirror with no backing, that only reflects outward.
This is not to say there's been any sort of deliberate attempt to commoditize our passion; the surf media and surfwear manufacturers are not evil, they're just off track. It is all about the board; has always been about the board. We at the CONSUMER SURFBOARD EXPO feel it is time to reassert that philosophy. To put the surfboard-and the modern-day kahunas who craft them-back at the forefront of surf culture. To place that influence, that importance, that responsibility, back in the hands of the artisans who shape our sacred crafts-and ultimately our future.
</TD></TR></TBODY></TABLE><TABLE id=content_LETTER.BLOCK6 style="MARGIN-BOTTOM: 6px" cellSpacing=0 cellPadding=5 width="100%" border=0><TBODY><TR><TD style="FONT-SIZE: 10pt; COLOR: #003366; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" styleclass="style_MainText">PLEASE VISIT OUR SURFBOARD LOVING SPONSORS:
Ice-Nine Foam Works (http://rs6.net/tn.jsp?e=001TpPqHZZyFdgzZzpsCpoLlx7GcsfbBIOv6w-MhBpghzWegR2yJnUAl2DNNHsPz0CiLBhXo0OoGEeLgT6AYWCem a_xfomMHkmOx_NtGcjdaI8NlWQptl8u3bW4AJF5HcD2); Akeena Solar (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjNC4AVsuNmrP76F0_5U5R0s33jLC w3WQ0_sZ2oXYSgXrY9MqoRcwRhI3u-zPWT3ltC70QUUl2rR5jmipLOkqprVzrk85zLrXKsVSdhdZEALu KAsDDBRtTK); WetGlass EVF (http://rs6.net/tn.jsp?e=001TpPqHZZyFdi4o0HYChkulm2Lc5VnOUF1ZkUsZr h7QiT9giQMrrP2n5sg2RKIvCwG-qJz0b6-QgDKnn9Tu3jJXGsggjPGVFFhEpekdF_khQIpiy-nZ3PoQg==); BubbleGum Surf Wax (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjs_qZCrFnEfzKGK8rUoRXlkVH31m HMU7RXmGA4n9ihibglhU08-Aj_zSIiWqsI4yzJNccfkOyMpph4UHi6xexdj5lZv_3QuksQlzF SXWYil38igIPcp3le); Hansens Boardroom (http://rs6.net/tn.jsp?e=001TpPqHZZyFdhrkzUm9JEWOOlkHVepR0pMbXMglt KneNEyZg5n8FkM8Q6BW8p8pCGzXJO7nk0vovpCGsK3WCsndeRm 7fAt1kkjShufLDHEaIXJHqEQiElv0FKupbql1NWm); SURFER magazine (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjlTmhEt932PK9irKkRkuPi19jGWK Ic4TnCXzYLJnkycC1iLVkwVjnrVKlKTz7rTt8IvpoUXgtwhJ3r nqXQAhDC80rbBQcVtwk=); SURFING magazine (http://rs6.net/tn.jsp?e=001TpPqHZZyFdi_JNEKdTO_GFVoUtzRcAOXAuEUIv nQ1tlf_G3pdKnQfTuvQNzW8-YQcy1DfLLH8HqE5UNr6Kwb1NZp16cfvbTPUmKC9n903FJ-k5nT4BpKvg==); Belly Up Tavern (http://rs6.net/tn.jsp?e=001TpPqHZZyFdhPFHOV3-jpzeG2Bo6-SfD_YIBpVPr1RqVzkHTRhTdBJiIwweu4HLVA_9v86c4uIQr3ur hq0GfAe1Wc3Wz3ZiOPepim4lV5sISG5MfbvI-ApA==); XTRA Sports 1360; "DownTheLine" Surf Talk Radio (http://rs6.net/tn.jsp?e=001TpPqHZZyFdgeNwG0X1vQmprtty45-cpetDOITL-ysIfUr6dKMtVJp3y5_u6e-f7DGoXb-9IBakDMCtJmg_7L4zi09CBOJvaGDYbKKjbbV3egVroVLqKs6Dw CE20HumA3jj1OgHQ2BgaIZn4CPL24jA==)
</TD></TR></TBODY></TABLE></TD></TR><TR><TD style="BACKGROUND-COLOR: #ffffff" width="100%" bgColor=#ffffff><TABLE cellSpacing=0 cellPadding=5 width="100%" border=0><TBODY><TR><TD vAlign=top align=left width="50%"><TABLE id=content_LETTER.BLOCK7 style="BORDER-RIGHT: #6a99b7 1px solid; PADDING-RIGHT: 2px; BORDER-TOP: #6a99b7 1px solid; PADDING-LEFT: 2px; MARGIN-BOTTOM: 6px; PADDING-BOTTOM: 2px; BORDER-LEFT: #6a99b7 1px solid; PADDING-TOP: 2px; BORDER-BOTTOM: #6a99b7 1px solid; BACKGROUND-COLOR: #c6d2da" borderColor=#6a99b7 cellSpacing=1 cellPadding=5 width="100%" bgColor=#c6d2da border=0><TBODY><TR><TD style="FONT-SIZE: 10pt; COLOR: #003366; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" align=middle styleclass="style_MainText">SACRED CRAFT Scott Bass
Expo Director
760.445.9770 Scott@surfboardshow.com
</TD></TR></TBODY></TABLE></TD><TD> </TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE>
http://origin.ih.constantcontact.com/fs082/1101672588338/img/8.jpg?a=1102199812529 (http://rs6.net/tn.jsp?e=001TpPqHZZyFdhvhs9fQlj7QJiCe27e4w18qdJSDA 2Wqw_MPTOWcjYpbj8mdPCEMrmYWcFue7DPfR_D4U-nbS1WkmQuTXgZCjgfXvotcJhwp5IcFrTClE0FNQ==)2008 SACRED CRAFT CONSUMER SURFBOARD EXPO SOLD OUT!
Largest collection of shapers, manufacturers and surfboards ever assembled under one roof
Encinitas, Ca., August 7, 2008 -- Producers of the SACRED CRAFT Consumer Surfboard Expo have announced a sell out. A record number of exhibitors will celebrate the surfboard as a cultural icon. Upwards of 90 exhibitors will pack 150 booths at the Wyland Exhibit Hall on the Del Mar Fairgrounds on October 11 & 12 2008 to honor the craft of shaping, and the craft that makes us who we are.
"Last years expo was so packed we had to get a bigger hall, and the surfboard industry responded," said SACRED CRAFT producer Scott Bass. "This year SACRED CRAFT is going to be even bigger. We've got seminars, live shaping, hundreds of surfboards, raffles, pro surfers, and most importantly the industry's top shapers right here for surfers to speak with. It's the world's largest surfboard shop."
http://origin.ih.constantcontact.com/fs082/1101672588338/img/4.jpg?a=1102199812529Surfers and consumers will witness the one of a kind "Tribute to the Masters Shape-off" honoring Bill Caster presented by Ice-Nine Foam Works (http://rs6.net/tn.jsp?e=001TpPqHZZyFdgzZzpsCpoLlx7GcsfbBIOv6w-MhBpghzWegR2yJnUAl2DNNHsPz0CiLBhXo0OoGEeLgT6AYWCem a_xfomMHkmOx_NtGcjdaI8NlWQptl8u3bW4AJF5HcD2). Six shapers have been chosen to replicate a classic CASTER surfboard design with the winner receiving $1000 and a full page ad in SURFING magazine.
The six shapers for 2008 are: from Santa Cruz Ward Coffey; from Los Angles Matt Calvani; from Orange County Timmy Patterson; from San Diego Ned McMahon and Chris Christenson; and from Florida, last years "Tribute to the Masters Shape-off" champion, Ricky Carroll. The finished blanks will be judged by friends of Bill Caster including Hank Warner, Bird Huffman, Peter St. Pierre, Chris Ahrens & Ernie Higgins. The finished blanks will be glassed and auctioned off to help off-set the CASTER family legal costs in protecting the CASTER logo.
In addition to the "Tribute to the Masters Shape-off", surfers and consumers will also witness pro surfers Rob Machado, Joel Tudor, Brad Gerlach and Pat O'Connell enter the foam fray as they all create shaped surfboards of their own to be auctioned off for the charity of their choice. Benefiting the pro surfers board auction will be The Rob Machado Foundation (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjKbK37zpkju8s0Fsy7Y8X2sWW3Fo 1pgnLY_LRhnyniQipZHE40_i9jQDiSTGUtoN5BOIVELgCkH4aU c5Tj0n8HzVp58Khs2KlVF2eDKE2rqw==), SurfAid International (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjejX54wOvcZcRgDVpzb5mopkwSsp iwDXpwRjyd-6VItD_iMmDV936TGNJ2F1hKrp9bUd7yYi7vf6o5VKIrrKK3kVZ UGEU0bcYm4XFexNtC7I4Z-rFNeC7f), and The Surfrider Foundation (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjk1VGX2OxTi8xQe9De1qpJmzd97Z n67HvUHkGXPUMYTplbCzK6p3aqUZDEXFuL7aYfjKuYVUmp5_Cp hhwj-JYaiWqF3h4uGmcjSS5ZiSg1rw==).
Two custom-made shaping bays are presented by Akeena Solar and WetGlass EVF and being produced by CNC Dynamics. The shaping bays have glass all the way around so surfers and consumers at the expo will be able to see all the nuances of the shaping experience. Dave Daum of Kings Paddle Sports will give an "in bay" shaping seminar for all to see and hear. Daum will be mic'd up and be taking questions from inquiring surfers and consumers regarding shaping technique, tricks, and insights--anything you want to know about the craft of shaping surfboards.http://origin.ih.constantcontact.com/fs082/1101672588338/img/10.jpg?a=1102199812529
Also on tap for 2008, SACRED CRAFT presents the "Craftsman Expression Session for Charity" presented by HANSENS BOARDROOM. Select surfboard manufacturers are creating exquisite, unique, out-of-the-box surfboards that will be on display at SACRED CRAFT for all to see and to bid on. All of the "Craftsman Expression Session for Charity" surfboards will be available for bid via silent auction at SACRED CRAFT, and will also be on display/silent auction for one month at HANSENS BOARDROOM. The winning surfboard designer will receive a $1000 gift certificate to HANSEN SURFBOARDS as well as a "DESIGN FORUM" feature in SURFER magazine. "Craftsman Expression Session for Charity" participants include Matt Biolos, Craig Hollingsworth, Dave Daum, Danny Hess and Stu Kenson.
Seminars hosted by Sam George and brought to you by BUBBLEGUM Surf Wax this year include David Rensin, author of the new Miki Dora biography "All For a Few Perfect Waves: The Audacious Life and Legend of Rebel Surfer Miki Dora", Harold Walker and Jon Stillman from Ice-Nine Foam Works, Dirk Hosmer from Akeena Solar, Artist Drew Brophy - Board Art w/ Paint Pens, "Legends Talk Story", plus others TBA.
FREE SURFBOARDS RAFFLED OFF: First two hundred surfers through the door on Saturday and Sunday entered in a special EARLY BIRD raffle for BRAND NEW Encinitas surfboard. Great odds! Everyone one who shows up no matter what time entered to win BRAND NEW surfboard.
NEW THIS YEAR: Wetsuit manufacturers Matuse, Pataqonia and Rip Curl on hand to show you their 2009 line of wetsuits for the upcoming cold water season!
WHO: Surfers, consumers, lovers of surfboards
WHAT: singles, twins, tris, quads, five-fins; short, long, mid, standup, wood, fiberglass, foam, cardboard, hollow, solid, alaia, 1000s of surfboards, industries top shapers, live shaping, seminars, raffles, free stuff, great deals, art work, wetsuit plus tons more killer surfboard related stuff.
WHEN: October 11 & 12 2008 Sat. 10-6pm; Sun. 10-4pm
WHERE: Del Mar Fairgrounds Wyland Exhibit Hall
COST: $5 at the door; U16 free
WHY: Because surfboards are more than a commodity and making surfboards is more than a process-- they are both PASSIONs, and they are both SACRED CRAFTs!
EXHIBITORS: FOR A COMPLETE LIST CLICK HERE NOW! (http://rs6.net/tn.jsp?e=001TpPqHZZyFdh0qHz3DOY4uAg_QzU9p-QWyvvFBKkwMGgSbQMQKLIQAR1Ny5Q5i9V__J3YDoCKkf6Kd3FO 5OYRV0-FQwW1nKnIohWbAl6oNI3N1VRB7cAA8PbIhbZ8Mh4-imfQXEG2Gig=)
</TD></TR></TBODY></TABLE></TD></TR><TR><TD style="BACKGROUND-COLOR: #ffffff" width="100%" bgColor=#ffffff><TABLE id=content_LETTER.BLOCK5 style="MARGIN-BOTTOM: 6px" cellSpacing=0 cellPadding=5 width="100%" border=0><TBODY><TR><TD style="FONT-SIZE: 10pt; COLOR: #003366; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" styleclass="style_MainText">About SACRED CRAFT
IN THE BEGINNING...
...it was all about the surfboard. The only thing that mattered. From ancient Polynesia to the ASP World Championship Tour; from Waikiki to Maverick's; from The Endless Summer to Surfline; as the eras passed what we've worn or said or listened to or traveled to or read or watched are just sidebars on surfing's timeline. Because the history of our sport is the history of the surfboard. Nothing has defined the surfing experience more than that on which we ride the waves. Nothing defines the surfer more than his (or her) surfboard. So much more than a tool, the surfboard has become a philosophical icon, a sacred craft, a culturally pervasive symbol of freedom, adventure and enduring youth.
This is why the surfboard builder was once the primary arbiter of surfing culture, from those early Hawaiian kahunas to the first wave of board manufacturers in the early 1960s. Think back: Hobie, Hansen, Bing, Weber, Noll. These labels-the surfboards they produced and the way this product was marketed-shaped surf culture, both literally and figuratively. It was all about the ride-what you wore came second.
Yet as the decade passed, the emphasis shifted away from the surfboard. The surf magazines became the main cultural hub, establishing ethical and aesthetic boundaries and ultimately marginalizing the role of the surfboard in their increasingly narrow portrayal of the sport. According to the surf mags throughout much of the 1980s and '90s there was only one way to surf: a mono-board culture.
At the same time the burgeoning surf wear industry began to eclipse all other commercial elements of the sport. Riding a swell of endorsement-based marketing, these soft-good companies became our cultural leaders, creating the imagery and feeding it to a media who, in turn, fed this pre-digested vision back to us: a mirror with no backing, that only reflects outward.
This is not to say there's been any sort of deliberate attempt to commoditize our passion; the surf media and surfwear manufacturers are not evil, they're just off track. It is all about the board; has always been about the board. We at the CONSUMER SURFBOARD EXPO feel it is time to reassert that philosophy. To put the surfboard-and the modern-day kahunas who craft them-back at the forefront of surf culture. To place that influence, that importance, that responsibility, back in the hands of the artisans who shape our sacred crafts-and ultimately our future.
</TD></TR></TBODY></TABLE><TABLE id=content_LETTER.BLOCK6 style="MARGIN-BOTTOM: 6px" cellSpacing=0 cellPadding=5 width="100%" border=0><TBODY><TR><TD style="FONT-SIZE: 10pt; COLOR: #003366; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" styleclass="style_MainText">PLEASE VISIT OUR SURFBOARD LOVING SPONSORS:
Ice-Nine Foam Works (http://rs6.net/tn.jsp?e=001TpPqHZZyFdgzZzpsCpoLlx7GcsfbBIOv6w-MhBpghzWegR2yJnUAl2DNNHsPz0CiLBhXo0OoGEeLgT6AYWCem a_xfomMHkmOx_NtGcjdaI8NlWQptl8u3bW4AJF5HcD2); Akeena Solar (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjNC4AVsuNmrP76F0_5U5R0s33jLC w3WQ0_sZ2oXYSgXrY9MqoRcwRhI3u-zPWT3ltC70QUUl2rR5jmipLOkqprVzrk85zLrXKsVSdhdZEALu KAsDDBRtTK); WetGlass EVF (http://rs6.net/tn.jsp?e=001TpPqHZZyFdi4o0HYChkulm2Lc5VnOUF1ZkUsZr h7QiT9giQMrrP2n5sg2RKIvCwG-qJz0b6-QgDKnn9Tu3jJXGsggjPGVFFhEpekdF_khQIpiy-nZ3PoQg==); BubbleGum Surf Wax (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjs_qZCrFnEfzKGK8rUoRXlkVH31m HMU7RXmGA4n9ihibglhU08-Aj_zSIiWqsI4yzJNccfkOyMpph4UHi6xexdj5lZv_3QuksQlzF SXWYil38igIPcp3le); Hansens Boardroom (http://rs6.net/tn.jsp?e=001TpPqHZZyFdhrkzUm9JEWOOlkHVepR0pMbXMglt KneNEyZg5n8FkM8Q6BW8p8pCGzXJO7nk0vovpCGsK3WCsndeRm 7fAt1kkjShufLDHEaIXJHqEQiElv0FKupbql1NWm); SURFER magazine (http://rs6.net/tn.jsp?e=001TpPqHZZyFdjlTmhEt932PK9irKkRkuPi19jGWK Ic4TnCXzYLJnkycC1iLVkwVjnrVKlKTz7rTt8IvpoUXgtwhJ3r nqXQAhDC80rbBQcVtwk=); SURFING magazine (http://rs6.net/tn.jsp?e=001TpPqHZZyFdi_JNEKdTO_GFVoUtzRcAOXAuEUIv nQ1tlf_G3pdKnQfTuvQNzW8-YQcy1DfLLH8HqE5UNr6Kwb1NZp16cfvbTPUmKC9n903FJ-k5nT4BpKvg==); Belly Up Tavern (http://rs6.net/tn.jsp?e=001TpPqHZZyFdhPFHOV3-jpzeG2Bo6-SfD_YIBpVPr1RqVzkHTRhTdBJiIwweu4HLVA_9v86c4uIQr3ur hq0GfAe1Wc3Wz3ZiOPepim4lV5sISG5MfbvI-ApA==); XTRA Sports 1360; "DownTheLine" Surf Talk Radio (http://rs6.net/tn.jsp?e=001TpPqHZZyFdgeNwG0X1vQmprtty45-cpetDOITL-ysIfUr6dKMtVJp3y5_u6e-f7DGoXb-9IBakDMCtJmg_7L4zi09CBOJvaGDYbKKjbbV3egVroVLqKs6Dw CE20HumA3jj1OgHQ2BgaIZn4CPL24jA==)
</TD></TR></TBODY></TABLE></TD></TR><TR><TD style="BACKGROUND-COLOR: #ffffff" width="100%" bgColor=#ffffff><TABLE cellSpacing=0 cellPadding=5 width="100%" border=0><TBODY><TR><TD vAlign=top align=left width="50%"><TABLE id=content_LETTER.BLOCK7 style="BORDER-RIGHT: #6a99b7 1px solid; PADDING-RIGHT: 2px; BORDER-TOP: #6a99b7 1px solid; PADDING-LEFT: 2px; MARGIN-BOTTOM: 6px; PADDING-BOTTOM: 2px; BORDER-LEFT: #6a99b7 1px solid; PADDING-TOP: 2px; BORDER-BOTTOM: #6a99b7 1px solid; BACKGROUND-COLOR: #c6d2da" borderColor=#6a99b7 cellSpacing=1 cellPadding=5 width="100%" bgColor=#c6d2da border=0><TBODY><TR><TD style="FONT-SIZE: 10pt; COLOR: #003366; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" align=middle styleclass="style_MainText">SACRED CRAFT Scott Bass
Expo Director
760.445.9770 Scott@surfboardshow.com
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